With there being so much hype and high expectations, YouTube started with a bad first impression for many first time viewers in India. Many fans were left disappointed with a technical error which cut the first 30 minutes, they were eagerly waiting to see the 2009 IPL champions, Deccan Chargers kickstart their season against the Kolkata Knight Riders.

Lessons to be learned

With India being seen as an influential IT driven economy their must be important lesson's to be learned. The majority of the viewers reside in India, who have high expectations, especially when wanting to watch the most eagerly awaited national sporting season. Many Indians would have been using YouTube for the first time, and for many a negative brand impression will be tough to overcome. YouTube will be in the spotlight for the remaining tournament and a repeat could further damage their reputation and harm their penetration plans in India.

Some people commented about how YouTube should have tested the system prior the stream going live, yes but not knowing the amount of viewers that will tune in would have been difficult to prepare for, but they should have prepared. Also, people were annoyed that their is a substantial delay in the live stream, and well more than the 5 minutes YouTube clearly state. But some people commented about it being free so what do you expect? Well everyone is watching, all eyes are on YouTube to deliver what they promised, that is to watch the IPL LIVE on YouTube.

Take aways...

Anyone launching into the India market, and investing huge amounts should be prepared to plan. The current Internet users in India are young, smart and impatient! Having a first good impression will be influential in the success of the brand, and a first negative impression will cost you if you haven't got the funds to put things right again.

Google have just introduced live search feed on its search results pages. See below a screen shot of an example of a Live Feed in the SERPs. I have just recently searched for search term "Tiger Woods" and came across this weird looking SERPs. It's insane. Google are taking 'having the latest content' (garbage) a little TOO seriously, maybe? Google show real time live feeds from Twitter (and other sources such as News, Facebook, MySpace, Blogs +More).

The Online world is currently super tweeting just to increase their online brand awareness and get some easy traffic.

How are people using it to get instant traffic?

1. Find a popular Keyword that will display a live search feed (visit Googles Trend pages and see whats hot)
2. Tweet on Twitter using the popular keyword and put your link on it! it will show up on Google SERP's live feed.

Please leave your comments and me know what you think of new twitter live feed on Google.

Screenshot of twitter live feed on google!

Blog Post By: Flamex Marketing Engine, the Online Marketing Expert and SEO Expert

There is just so much content and information on the web, getting peoples attention is getting ridiculously frustrating. People just havent got the time...these days. If they don't find anything interesting on your website worth their attention they will move on.

1) Understanding both of your Readers

Both? Yes thats right! The goal is to identify what really matters to the actual people who will want to read your content. I mean do they really care? Secondly, It helps if the headlines can be found on search engine results pages. Think about what people are most likely to search for. Use plain english and avoid slangs and fancy wording.

2) Use 'Power Keywords' that your readers associate

You need to identify what keywords are most likely to get your readers attention and that are more likely to be searched for Online. There are free keyword popularity checkers that exist on the web to identify the most popular searched for phrases and keywords. Get ideas, and use them, there is a reason why millions of people are searching for the same thing.

3) Less is definately more

Make it punchy, make it powerful, , By using 8 words or less gives the reader more chance to scan the heading. Take out words like the, that, then, when, as much as possible. Make sure the headlines are short but meaningful.

4) Make your reader say "Yes!"

Use Question Style Headline, this style is often used when you are thinking about problems that your reader maybe facing. e.g. "Need Help with Debt Problems?" This style has an immediate connection when the reader is looking for something, and if the reader finds a headline identifying exactly what the reader is thinking, then the chances of them clicking through or reading further will greatly increase.

Blog Post By: Flamex Marketing Engine, the Online Marketing Expert and SEO Expert

Follow these steps to get indexed on Bing search engine:

1. Go to www.bing.com
2. Type in site:www.yourdomain.com (for example site:www.flamexdesign.com).
3. Scroll to the last bullet point that says "If you cannot find a page ..." and click on the link send the address to us.
4. Complete the form and submit your URL

It should index your website on bing within a week, so check back to the Bing search engine and see if you have been indexed.

Online Marketing Expert

After investing your cash creating a compelling website, it’s time to figure out how you are going to measure your websites performance and Online marketing efforts. Web analytics allows you to track, collect, measure, report, and analyse data about your visitors and most importantly information that will allow you to evolve your website.

The importance of constantly evolving

As your business grows, your website needs to evolve inline with your business. One thing you need to know is that, at any given time you think that your website is complete?, finished?, perfect?, ready to go? its NOT. Your website constantly needs to evolve, and you need to measure whats going on, learn and improve fast.

Ok, so I have ranted on about evolving...but your scratching your head and saying but I dont know what to measure? if your not scratching, start scratching as most businesses have this common dilema, even large businesses too, they have absolutely no idea what to measure. Read on and I will tell you why.

4 Effective Steps to Boost Website Performance

To measure performance of your website you need go back to your business plan and identify your business aims, objectives and goals. You need to specifically identify what your goals are, and the more specific you are the easier it is to measure.

1. What is your overall objective (e.g. attract targeted people to the website)
2. Set specific goals that you want to achieve (e.g. increase lead conversion by 20%)
3. Identify how you will achieve these goals (e.g. landing page optimisation, search engine optimisation, affiliate marketing)
4. Measure:

• Conversion rate see which affiliate marketing or links are converting the best, implement more of what is working
• Average time spent on landing pages, if you have made changes to your entry level pages (landing pages) and see an increase in the time spent over a time period then your visitors find the content interesting.
• Keyword or Key Phrase , if you are receiving huge amounts of meaningless traffic from search engines with unrelated key word phrases then its time to optimise the content, review your website content and add relevant words (make them more prominent) and remove words that are sending you useless traffic.

Actionable Insights

Knowing how your website is doing gives you tremendous amounts of insights. Far are the days of meaningless website user statistics like 'hit counters', its time to focus on measurement factors that you can act on. The following are some actionable factors as they identify the measurement that will help you take action towards improvements, change and see what is working.

1. evolving your affiliate marketing efforts for sites sending quality traffic who are more likely to convert to paying customers.
2. optimising landing pages when you see high targeted traffic with low conversion rates and high bounce rates.
3. for e-commerce websites, identify poor performing products, and take action with: a promotion, e-mail campaign, a price cut, refine suppliers, etc
4. visitor geographic, see where your visitors are from, if you are a local business say in London and can only offer services in London and your website is attracting a fair amount of visitors from Manchester, Liverpool or Newcastle then you need to redefine and associate your website with the word 'London'.

Whether you are a small company or a large company with your business requirements, Flamex Marketing Engine can provide a bespoke solution and help you with every step from web analytics integration, monitoring performance, and identifying & reporting trends. Click "Online Marketing Expert" for more information.