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From an SEO perspective, do the whole world really want to see what Joe Bloggs x 100 are saying about their search queries, isn’t it just taking away search engine real estate from the pages that are there because they actually have quality, relevant and valuable content that the searcher may want. Also SEO’s would be further disappointed in loosing SERP real estate after working really hard to gain high search engine rankings.

From a branding perspective, all major companies will employ a full time team just to protect there brand reputation. Not to mention the amount of competitors who may use it to intentionally post negative messages pointing to their competitors products/ services.

From a PPC perspective, the live feed will have an impact on people clicking through to PPC ads, if the searcher reads a couple of negative live feeds. Also wouldn’t the live feed which keeps moving get more attention and drive away from clicking on a PPC ad?

Overall its brilliant, if Google can some how filter the noise and spam, but still deliver in actual real time relevant content and not 10 hours delay like that is currently happening. I think, due to feeding live social messages its going to be absolutely impossible to police and filter in genuine messages and filter out spam.