Online Marketing Expert Blog Providing Innovative Online Marketing Strategies to Empower your Business Ahead Online.

4 Effective Steps to Measuring Website Performance

If you have failed to measure your websites success till now, then seriously, PAY ATTENTION!.

After investing your cash creating a compelling website, it’s time to figure out how you are going to measure your websites performance and Online marketing efforts. Web analytics allows you to track, collect, measure, report, and analyse data about your visitors and most importantly information that will allow you to evolve your website.

The importance of constantly evolving

As your business grows, your website needs to evolve inline with your business. One thing you need to know is that, at any given time you think that your website is complete?, finished?, perfect?, ready to go? its NOT. Your website constantly needs to evolve, and you need to measure whats going on, learn and improve fast.

Ok, so I have ranted on about evolving...but your scratching your head and saying but I dont know what to measure? if your not scratching, start scratching as most businesses have this common dilema, even large businesses too, they have absolutely no idea what to measure. Read on and I will tell you why.

4 Effective Steps to Boost Website Performance

To measure performance of your website you need go back to your business plan and identify your business aims, objectives and goals. You need to specifically identify what your goals are, and the more specific you are the easier it is to measure.

1. What is your overall objective (e.g. attract targeted people to the website)
2. Set specific goals that you want to achieve (e.g. increase lead conversion by 20%)
3. Identify how you will achieve these goals (e.g. landing page optimisation, search engine optimisation, affiliate marketing)
4. Measure:

• Conversion rate see which affiliate marketing or links are converting the best, implement more of what is working
• Average time spent on landing pages, if you have made changes to your entry level pages (landing pages) and see an increase in the time spent over a time period then your visitors find the content interesting.
• Keyword or Key Phrase , if you are receiving huge amounts of meaningless traffic from search engines with unrelated key word phrases then its time to optimise the content, review your website content and add relevant words (make them more prominent) and remove words that are sending you useless traffic.

Actionable Insights

Knowing how your website is doing gives you tremendous amounts of insights. Far are the days of meaningless website user statistics like 'hit counters', its time to focus on measurement factors that you can act on. The following are some actionable factors as they identify the measurement that will help you take action towards improvements, change and see what is working.

1. evolving your affiliate marketing efforts for sites sending quality traffic who are more likely to convert to paying customers.
2. optimising landing pages when you see high targeted traffic with low conversion rates and high bounce rates.
3. for e-commerce websites, identify poor performing products, and take action with: a promotion, e-mail campaign, a price cut, refine suppliers, etc
4. visitor geographic, see where your visitors are from, if you are a local business say in London and can only offer services in London and your website is attracting a fair amount of visitors from Manchester, Liverpool or Newcastle then you need to redefine and associate your website with the word 'London'.

Whether you are a small company or a large company with your business requirements, Flamex Marketing Engine can provide a bespoke solution and help you with every step from web analytics integration, monitoring performance, and identifying & reporting trends. Click "Online Marketing Expert" for more information.